GOLD (Growing Older, Living Digitally) is a nonprofit initiative that empowers older adults to build digital confidence and independence. The organization needed a cohesive brand system and a consistent web presence to connect with community members, donors, and potential partners.

I created a full brand identity and continue to manage the website content, updates, and design refinement — ensuring consistency across all touchpoints.

Deliverables:

– Logo + submark
– Color palette + typography system
– Brand guide
– Ongoing website management (live-gold.org)
– Print + digital collateral (flyers, worksheets, banner)

The Outcome:

A warm, professional nonprofit brand that communicates clarity and care — supporting GOLD’s mission to make technology feel more human, and more accessible, for older adults.